J-train Design: Iron Fish Video Response
What is the problem?
Millions of people are impacted by iron deficiencies due to food disparity and malnutrition. Access and socio-economic restraints inhibit many people from acquiring the appropriate daily value of iron intake. This results in fatigue, lower cognitive functioning, among other ailments that can disrupt day-to-day activities.
It appears that the company Iron Fish’s target demographic presides in developing countries where these issues are most prevalent. Their solution is multifaceted. They target the initial problem of nutrition deficiency by addressing issues of limited food access through the production of a simple yet effective reusable product. Consequentially through their production design methodology, they also consider ecological concerns through biodegradable packaging, in addition to addressing a broader impact of economic restraint by providing local job opportunities during the production process.